Are marketing myopia refers to quizlet??
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Are marketing myopia refers to quizlet??
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Explanation:
Marketing Myopia. A short-sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm and its products in terms of customer's wants and needs.
Explanation:
Marketing Myopia. A short-sighted and inward looking approach to marketing that focuses on the needs of the firm instead of defining the firm and its products in terms of customer's wants and needs.