define navigational search queries
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A navigational query is a search query entered with the intent of finding a particular website or webpage. For example, a user might enter "youtube" into Google's search bar to find the YouTube site rather than entering the URL into a browser's navigation bar or using a bookmark. In fact, “facebook” and “youtube” are the top two searches on Google, and these are both navigational queries.
A navigational query is an internet search with the intent of finding a specific website or web page. For example, the search query “facebook” is navigational because the intent is to access Facebook. Think of a navigational query as an alternative to typing a full URL.