Describe the role of sales promation
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Describe the role of sales promation
Describe the role of sales promation
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1. More Profits:
Sales promotion helps to increase the sales and thereby profits to the seller.
2. New Products:
Sales promotion helps to launch new products and to make immediate sales.
3. Off-season:
It helps to manitain the demand even during the off-season.
4. Habit:
Schemes like free sample and trial make the consumer habitual of the product.
5. Stock clearance:
Sales promotion helps to clear the overdue stock.
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Answer:
Sales promotions attract new customers, reward dedicated customers and persuade occasional customers to buy. Marketing managers of a product with diminishing interest will run a sales promotion to keep the product in circulation.