difference between advertising and publicity
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Answer:
Advertising is a paid promotion done by a company to boost the sales of their products and services. Publicity is an unpaid promotion which most of the times done by third party and it involves circulation of NEWS or information.
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Answer:
advertising
It is a one-way communication, that means the company is sending their message but the consumer can’t communicate with them.
It is a paid activity, which means companies hire advertising agencies to manage the campaigns, and if they have an in-house agency, they have to pay the various forms of media to run their campaign.
It is part of the 4th P of the Marketing Mix i.e., Promotion. It is a very strong promotion tool, mainly because of its wide reach.
It is a creative process, since the company does not know how the consumer will react, they have to make sure that the message is strong enough to attract customers.
It is an impersonal process, it is done to attract masses, so it does not have a personal touch such as a salesman.
publicity
Unlike Advertising, publicity is a part of public relations, because it is more focused on building relations with entities that help the organization function.
It is an unpaid activity, so the business does not pay the third party to promote their product.
It is mostly media oriented; media and press play a major role in the campaign.
The message that is being delivered is curated by the third party, so the company has no control over what message gets out to the public.
It is a low-cost promotion practice, because the company does not have to pay anything, its like free promotion for the company and the product.