difference between campaigning and spreading awareness
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difference between campaigning and spreading awareness
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Awareness campaigns are designed to expose target audiences to the unique characteristics (otherwise known as key differentiators) of a brand, product or service. Paid media advertising raises awareness in the marketplace and helps companies differentiate themselves from their competitors.Where as,Conversion campaigns operate differently than awareness campaigns, primarily because they assume at the outset that a customer has already traveled partway or most of the way across the awareness spectrum.