explain the effect of print technology on Indian visual culture in 19th century.(answer according to 5marks)
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explain the effect of print technology on Indian visual culture in 19th century.(answer according to 5marks)
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Following were the effects of print technology on Indian visual culture in the 19th century:
The Printing press had a deep impact on the visual images also. Now, visual images could be easily reproduced in multiple copies.
Painters like Raja Ravi Verrna produced images for mass circulation. Wood engravers, who , made woodblocks were employed by the print shops. Cheap prints and calendars could be bought even by the poor.
By the 1870s, caricatures and cartoons were being published in journals and newspapers. Some of these made fun of the educated Indian’s fascination to copy Western tastes and clothes. Some openly criticised the imperial rule.
Mass production of visual images reduced the cost of production. So cheap prints and calendars were available in the market even for the poor to decorate the walls of their homes.
The new visual culture acquired distinctively Indian forms and style. Artists like Raja Ravi Verma depicted the scenes from Hindu epics.
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