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article on the change of value system from Mickey Mouse to Doraemon
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The timeline below shows Mickey’s transformation through the years. Mickey’s outfit varies each decade, its eyes grow larger, and it develops a shiny spot on its nose. Unlike Mickey, Doraemon’s appearance doesn’t undergo any drastic changes. The theme of timelessness is central to Doraemon, and as such, the robot and its friends never grow or leave their idyllic suburban neighborhood.
Whereas Doraemon’s narrative and stylization remain static to convey a sense of comfort and security, Mickey’s continual change in appearance represents a more US approach to consumerism. To secure its popularity, the company sought to update and modernize. Mickey changed to reflect the improvement in technology and change in preferences. If Mickey maintained the same appearance and remained stuck in the past, it could appear as backwards. The past represented something entirely different in Doraemon. For Doraemon, the past provided a sense of comfort and served as a respite from the chaos of the modern world.
The robotic cat from the future has attracted legions of fans at home in Japanand other countries – including China – with his teleportation powers, addiction to sweet bean pancakes and array of ingenious gadgets he uses to help his hapless schoolboy friend, Nobita.