Discuss the role and behaviour of the organizational purchaser in comparison to the domestic consumer. Would you agree that the organizational purchaser is devoid of all but economic considerations?
udofia232
Asked:
December 2022
Why it is considered that application of relationship marketing principles are particularly important to firms involved with services marketing? In your answer suggest how it is possible to evaluate and measure success in delivering service quality to customers.
Profit maximization at best is a short term objective. Discuss