refers to producing goods of pre determined specifications, which
helps in achieving uniformity and consistency in the output
(a) Standardization
(b) Packaging
(c) Labelling
(d) Grading
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refers to producing goods of pre determined specifications, which
helps in achieving uniformity and consistency in the output
(a) Standardization
(b) Packaging
(c) Labelling
(d) Grading
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Answer:
Marketing management means management of the marketing function. In other words, marketing management refers to planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services. Thus the focus of marketing management is on achieving desired exchange outcomes with the target markets. Philip Kotler has defined Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.
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