State characteristics of marketing plan in edp
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Answer:
The characteristics of a Marketing Plan should be to:
Provide a strategy to accomplish the mission statement of the enterprice;
Be based on facts and valid assumptions;
Provide for the use of existing resources;
Describe how an organisation is going to implement the plan;
Provide for continuity;
Be simple and short;
Be flexible;
Specify a performance criterion that can be monitored and controlled.