What are the objectives and principal of advertising
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What are the objectives and principal of advertising
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Answer:
Objectives of advertising
Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers to make a purchasing decision. The three general ad objectives are to inform, to persuade and to remind customers about the product and its benefits compared to those of competitors.
A few principles of advertising are :
1) VISUAL CONSISTENCY. ...
2) CAMPAIGN DURATION. ...
3) REPEATED TAGLINES. ...
4) CONSISTENT POSITIONING. ...
5) SIMPLICITY. ...
6) IDENTIFY A SELLING POINT. ...
7) CREATE AN EFFECTIVE FLOW.