what is meaning of multiple qualitative value measurement
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Explanation:
The qualitative research methods introduced in this book are often employed
to answer the whys and hows of human behavior, opinion, and experience—
information that is difficult to obtain through more quantitatively-oriented
methods of data collection. Researchers and practitioners in fields as diverse as
anthropology, education, nursing, psychology, sociology, and marketing regularly use
qualitative methods to address questions about people’s ways of organizing, relating
to, and interacting with the world. Despite the interdisciplinary recognition of the
value of “qualitative research” (or perhaps because of it), qualitative research is not a
unified field of theory and practice. On the contrary, a plethora of viewpoints, some-
times diametrically opposed to one another, exist on the subject.
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