Write a speech on the topic skills for self identity
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Write a speech on the topic skills for self identity
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Answer:
Self-identity refers to stable and prominent aspects of one’s self-perception (e.g., ‘I think of myself as a green consumer’; Sparks & Shepherd, 1992). Researchers have added the concept of self-identity to the theory of planned behaviour in studies that explain organic food consumption choices. One of the first studies in this area found that people who more strongly identified as green consumers had stronger intentions to buy organic vegetables (Sparks & Shepherd, 1992). The self-identity concept added significantly to the prediction of intentions, over and above attitudes, subjective norm, and perceived behavioural control.
More recent studies (Dean, Raats, & Shepherd, 2012; Michaelidou & Hassan, 2008) also find that self-identity independently contributes to the prediction of behavioural intentions. A Scottish study focused on the concept of ethical self-identity. This refers to the extent to which ethical considerations are a part of somebody’s identity, or whether people consider themselves to be ‘ethical consumers’. In this study, ethical self-identity was positively associated with intentions to purchase organic foods (Michaelidou & Hassan, 2008). This suggests that when ethical issues are central to an individual’s self-identity, this may foster stronger intentions to purchase organics.
Answer:
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Explanation:
Having a sense of what kind of person you are makes it much easier to decide how you should behave, and to have confidence in your choice between options. This makes decisions that would otherwise be agonising virtually effortless. But strong identities can also be dangerous